1. On-site Interview at Beijing Amusement Equipment Exhibition: What Are Customers Most Concerned About This Year?
2. Insights from Beijing Exhibition: Core Demands of Amusement Equipment Customers – Cost-Effectiveness, Fun & Safety
3. Beijing Exhibition Exclusive Interview: Uncovering Customers’ Top Priorities for Amusement Equipment
4. Voices from the Exhibition Floor: Beijing Show Highlights Customers’ Focus on Safety, Reliability and Cost Performance
5. Behind the Bustle of Beijing Exhibition: What Do Amusement Industry Customers Truly Care About?
In the warm spring with bright scenery, the grand event kicks off. The three-day Beijing International Amusement Equipment Exhibition was held as scheduled at the Capital International Convention and Exhibition Center. More than 600 participating enterprises gathered with cutting-edge products and innovative concepts, attracting park operators, investors and industry practitioners from all over the country to come and attend this professional and effective industry feast. The exhibition site was bustling with people, mixed with negotiation and experience sounds. We went deep into the front line of the exhibition, communicated face-to-face with many participating customers, explored the core needs and industry pain points of the current amusement equipment market, and listened to the most real voices from the market.
"The core purpose of coming to the exhibition this year is to find cost-effective equipment," Mr. Li, a park operator from Hebei, told us frankly while stopping to check the details of the equipment. During the interview, we found that cost performance is still the focus of customers at this exhibition, and this demand runs through the entire exhibition. Whether it is the purchaser of large-scale theme parks, or the operator of community parks and shopping mall amusement areas, they all said that in the current market environment, it is necessary to not only control the initial investment cost, but also take into account the quality of equipment and long-term operational benefits. Only cost-effective equipment can truly achieve a balance between investment and return, which is also an important consideration for them to select cooperative manufacturers.
In addition to cost performance, the fun of amusement equipment and the safety of children during play have become another core focus of customers. "When we run a children's park, we value two things most: children have fun playing, and parents feel at ease watching," said Ms. Wang, a children's park investor who has been deeply engaged in the industry for many years. She said that with family parent-child groups becoming the main force of amusement consumption, children have higher and higher requirements for the fun of amusement equipment. Monotonous and homogenized equipment can no longer meet market demand. Products that can bring immersive and interactive experiences can truly attract passenger flow and improve retention.
And equally important as fun is the safety guarantee for children during play. "Safety is the bottom line and our original aspiration," many customers at the exhibition site emphasized the importance of safety unanimously. They said that the healthy growth of children is related to the happiness of every family, and the safety of amusement equipment directly determines the reputation and long-term development of the park. From the selection of equipment materials, structural design to the protective treatment of details, every link cannot be sloppy. Only equipment that has passed strict testing and has perfect safety protection can make parents at ease and operators worry-free.
When talking about safety needs, many customers also extended to the reliability of equipment. "For us equipment manufacturers, reliability represents quality and also provides customers with excellent product quality," the representative of the participating manufacturer added in the interview, and this view has been widely recognized by the on-site customers. Customers said that the reliability of amusement equipment is directly related to operational efficiency. A stable, durable and low-failure-rate equipment can not only reduce long-term maintenance costs, but also avoid affecting operations and causing potential safety hazards due to equipment failures. When selecting equipment, they will focus on the manufacturer's production process, quality inspection standards, as well as the durability and after-sales guarantee of the equipment, so as to ensure that the equipment can operate stably for a long time and continuously create value for the park.
At the exhibition site, many participating manufacturers also accurately captured the core needs of customers and successively displayed high-quality products with high cost performance, fun and safety - children's amusement facilities made of food-grade environmentally friendly materials and passing multiple safety tests, immersive interactive equipment integrating cutting-edge technologies such as AI and VR, and cost-effective products with stable structure and easy maintenance. Each product attracted a large number of customers to stop for consultation and on-site experience.
This Beijing exhibition is not only a display platform for amusement equipment, but also a "barometer" of industry needs. From cost performance to fun, from safety to reliability, every concern of customers points out the development direction of the amusement equipment industry. In the future, it is believed that with the continuous upgrading of the industry, manufacturers will continue to be customer-oriented, deepen quality, innovate and make breakthroughs, launch more high-quality products that meet market needs, create a safer and more interesting amusement experience for children, and promote the amusement equipment industry to a new stage of higher-quality development.
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