WUN PARK Super Sports Center

WUN PARK Super Sports Center

• Brand Slogan: Boundless Sports, Infinite Joy

• Core Positioning: A leading brand in China’s all-age trendy sports and entertainment space; a benchmark in the hybrid trendy sports sector; and a pioneer in the "sports-as-entertainment" consumer category. Targeting a demographic aged 3 to 60, the brand creates a hybrid space integrating sports, entertainment, socializing, technology, and competitions.

• Brand Vision: To become a top-tier national chain brand in the trendy sports sector, redefine urban trendy sports experiences, drive the industry's evolution from single-format operations to hybrid models and standardized management, and establish itself as the premier urban social destination for young people.

• Core Brand Values:

a. All-Age Demographic Coverage: Breaks the limitations of traditional trampoline parks and children's playgrounds by catering to families, teenagers, young professionals, and corporate groups. This broad appeal ensures suitability for all ages, significantly enhancing operational stability and resilience against risks.

b. Hybrid Experience Model: Overcomes the limitations of single-format venues by creating a matrix of five key offerings—extreme challenges, trendy sports, digital interaction, family play, and leisure/socializing. This establishes a "one-stop trendy entertainment destination," extending dwell time and increasing both average transaction value and repeat visitation rates.

c. Digital Technology Integration: Features interactive NPC experiences where guests earn exclusive in-game currency. By integrating VR/AR and digital interactive elements, the brand creates a unique, immersive experience that boosts engagement and fun, catering to the desire of young customers to share their experiences on social media.

d. Diversified Profit Model: Moves beyond the single-ticket revenue model of traditional parks by building six revenue streams: tickets, memberships, corporate team-building/parties, training, food & beverage/retail, and competitions/events. This significantly improves space efficiency and profitability while reducing operational risk.

e. Proven Operational System: Leverages the mature operational experience of the flagship directly-operated store in Shanghai to establish a standardized, end-to-end operational system. From store management and marketing to membership operations and team-building activities, the brand provides comprehensive operational support to help clients achieve stable profitability.

f. Robust Full-Chain Support: Backed by the Haibeier Group. With over 20 years of experience across the entire industry chain, we operate our own 50,000 m² manufacturing facility and independently develop and produce our equipment. By eliminating middlemen markups, we ensure full control over quality and delivery schedules, while also leveraging the Group's nationwide service network to provide comprehensive after-sales support.