Silk Road Romance Park

Last updated: Feb 03, 2026

Completion of 1200㎡ Leizu Goddess Sericulture Culture Theme Project at Silk Road Eternal Love

As a landmark cultural and commercial upgrading project of the Silk Road Eternal Love scenic spot, the 1200㎡ Leizu Goddess-themed space has been fully completed and officially put into operation. Centered on the timeless historical story of Leizu Goddess’s invention of sericulture and silk weaving, the project integrates ancient Chinese silk civilization, traditional sericulture craftsmanship, and modern immersive space design, creating a unique cultural experience carrier that perfectly inherits the origin of silk culture and complements the core charm of Silk Road tourism.

Leizu Goddess, respectfully known as the ancestor of Chinese sericulture and the founder of silk civilization, pioneered primitive sericulture technology, reeling silk and weaving silk fabrics thousands of years ago. This groundbreaking invention laid the solid foundation for the prosperous Silk Road civilization, becoming the core cultural source of ancient Chinese textile culture and Sino-foreign economic and cultural exchanges. Unlike conventional scenic-spot commercial spaces that pursue superficial visual effects, this 1200㎡ exclusive themed project uses Leizu’s sericulture invention as the core creative logic throughout the design and construction process. It deeply excavates the cultural connotation of sericulture breeding, silk reeling, thread weaving and silk making, and transforms intangible historical civilization into tangible, explorable and experiential spatial scenes.

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Covering a total area of 1200 square meters, the project adopts a fully customized, turnkey solution, covering thematic planning, spatial layout optimization, cultural scene creation, facility customization, on-site construction, and final delivery. The whole space takes the image of Leizu Goddess as the core visual symbol, with extended cultural elements such as mulberry leaves, silkworm cocoons, silk threads and ancient looms, constructing a complete cultural story chain from "mulberry planting and silkworm raising" to "silk reeling and fabric weaving", and finally to "Silk Road cultural inheritance". The overall spatial layout abides by the operational characteristics of high passenger flow in scenic spots, with smooth and scientific visitor circulation, reasonable functional partition, and perfect integration of cultural display, immersive experience, leisure sightseeing and commercial operation.

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In terms of scene design, the project abandons standardized and modular homogeneous design. It organically integrates the classic elements of Leizu sericulture invention and Silk Road culture into every corner of the 1200㎡ space. Through artistic modeling, scene carving, light and shadow rendering and cultural installation layout, it reproduces the grand scene of ancient sericulture production and the starting charm of Silk Road civilization. The core landscape, dominated by Leizu Goddess’s portrait and cultural sculpture, has become the core check-in node of the whole venue, highlighting the unique IP recognition of silk culture and enabling every visitor to intuitively feel the profound heritage of Chinese original silk civilization and the historical weight of the ancient Silk Road.

Functionally, this large-scale cultural themed space not only undertakes the important function of cultural inheritance and popular science display, spreading the historical value and craftsmanship spirit of Leizu’s sericulture invention to tourists of all ages, but also optimizes the commercial service system of Silk Road Eternal Love scenic spot. It effectively fills the gap of in-depth cultural experience projects in the scenic area, extends tourists’ staying time, improves overall tourist satisfaction and secondary consumption capacity, and builds a differentiated competitive advantage that distinguishes it from ordinary traditional scenic spots and commercial amusement spaces.

The successful completion and operation of the 1200㎡ Leizu Goddess Sericulture Culture Project provides a new high-quality model for the integrated development of cultural tourism and IP localization. It perfectly interprets the innovative integration of traditional intangible cultural heritage civilization and modern scenic spot operation, realizes the living inheritance of sericulture culture and Silk Road culture, and injects lasting cultural vitality and commercial potential into the brand upgrading and sustainable development of the Silk Road Eternal Love scenic spot.

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