How do small and medium children’s playgrounds make money?

How do small and medium children’s playgrounds make money?

Nowadays, with the increasing number of parent-child interactive activities, experiential children’s parks have become standard in major cities or commercial districts. The future is bright, but small and medium-sized children’s parks are surrounded by large parks and their financial strength is not good. How can we stand out and make money? Today I will tell you how to manage small and medium-sized children’s parks to get more profits and grow and make money.

The practice of large-scale experiential children’s park is to occupy a place in the business circle, and then develop with the development of commercial real estate. In addition to the geographical advantages of large-scale experiential children’s parks, they also have the advantage of abundant funds. In this way, they will be more complete when selecting equipment, and will be more handy in recruiting and personnel training. These two are unmatched by small and medium-sized children’s parks.

The survival of large children’s parks is already obvious. So how can small and medium-sized children’s parks survive and thrive under the scene of commercial real estate blooming everywhere?

From a broad perspective, large-scale commercial real estate will be carried out in first- and second-tier cities, and third- and fourth-tier cities have not yet been involved. For entrepreneurs or businesses, you can jointly develop commercial real estate projects in third- and fourth-tier cities. This is Geographical advantage complements large children’s parks instead of competition. The second geographical advantage is to form a brand in the surrounding cities of this center or district.

考虑 From the perspective of funding

Looking at large children’s parks from the perspective of medium-sized children’s parks, they are rich and have a good place. They all know that business is from one project to another, from one customer to two customers, even if they own There may be loss. The practice of more money and more money and less money and more money may be surpassed as long as the capital continues to rise. I believe this is the dream of most small and medium children’s playground businesses.

Children’s Paradise Management Model

A shop manager is responsible for the overall situation, including administrative arrangements, personnel arrangements, and post-arranged affairs inspections, formulating rules and regulations, and reflecting the market situation with upper-level leaders. Marketing planning and implementation. Cashiers, waiters, and maintenance staff. In the same way, one person can have multiple positions. A children’s park needs such staff in several positions. The division of labor in each position is different. The manager needs to list the job responsibilities of each position and supervise the staff to do as required. At this point, small and medium-sized children’s parks can learn from the way of large parks.

搭配 Children’s playground products

At present, the market’s better profit model is mainly due to the better product mix, which is basically based on the naughty castle children’s playground and children’s game consoles, and these two projects cannot be opened separately for several reasons: suppose that children’s games are opened separately The phenomenon of the game storefront is that this game area is like an animation city. It requires cultural licenses, industrial and commercial business licenses, and fire inspection certificates. This is more cumbersome. The second reason is that the game hall is now in the concept of parents. Not a good place, so the kids ’favorite businesses make money fast.

But parents wo n’t take their children to the arcade, and do n’t give their children money to play children ’s game consoles, so it would make sense to open the arcade there, and suppose that if you open a children ’s naughty castle park alone, it ’s like a lot People will choose to join like that. The main reason for not making money is that the project is too singular. The children have been tired after a few trips and they do n’t want to go. And the children play in the naughty castle. Parents do n’t know what to do. Boring, this kind of paradise usually has children who have played a few times and the children are reluctant to go, and the parents are not willing to take him, and the monthly or secondary card they bought is left at home. Both of these modes are difficult to survive alone, which is why the 300 square meters joining the children’s playground quickly demolished some time ago.

At this time, someone will ask, combined with the current situation, the prospects are so good, how can we make money in line with the market?

From the fourth point, the product mix in a well-run children’s playground should be a combination of static and dynamic. There are mainly children’s naughty castles and children’s play machines. For example, cold drinks, gifts, fast food, leisure, sports, interaction, etc. For example, how should a 400 square meter children’s playground match well, about 40% of the space is a naughty castle, 30% is a children’s game machine, 10% It is a relatively low-cost configuration for making sand pools, 10% for gift bar dining, and 10% of free activity area.

If the budget is relatively high, the naughty castle only makes 30%, and 10% is used to make 5D theaters. The entire venue will be relatively high-end with a children’s playground management system. In this kind of children’s playground, what is really profitable is the sale of children’s game consoles and bar gifts. Catering, others can only be regarded as capital preservation or attract people to come in.

From the overall operation point of view, let the entire business market have someone to come first, then naughty castles, sand pools are traffic tools, the purpose of opening small and medium-sized children’s playgrounds is to make money, then the children’s game machine is a money-making weapon, and this is the small and medium-sized children’s playground The best match, if it is a small children’s playground, it is a children’s naughty castle and a children’s game machine.

For children’s playground projects of more than 1,000 square meters, the naughty castle still only has more than one hundred square meters when it is about 1,000 square meters. It does not need to exceed 200 square meters. Other spaces can be added to the category of small carousels, rail trains, and bumper cars. Pay attention to the carousel. The minimum height is 4 meters. Bumper cars can also be used at higher grades. Children simulate traffic driving.

If the funds are sufficient, we will use the children’s playground management system throughout the venue. The management system will save a lot of troubles in the usual reconciliation. Of course, the cost is relatively high. Large children’s playgrounds must be equipped with mechanics. Of course, if the geographical conditions are not very good, In the case of cooperation with the shopping mall for specific details, you can ask professionals to talk.

To sum up, there are 4 main points of profit for children’s park:

(I) Geographical conditions;

Second, capital advantages;

III. Operational management capabilities;

24. Strategic thinking.


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