With the continuous development of the amusement industry, the amusement market is facing more intense competition. The theme park can be said to be an upgraded version of the ordinary amusement park. At present, the theme park landscape is more and more impressive. So how do you plan a good theme park?
1. Establish a distinctive logo; amusement park operators take the interests as their primary purpose, but do not pay much attention to establishing a brand image, so the operators do not have any limitations in selecting equipment; and the theme park treats profits and brand building equally, and requires amusement. Equipment is generally a custom product, consistent with the style of the company’s own theme! Just like commodities, if you want to impress customers, you have to give them an undeniable reason to buy and sell, so that they feel they have to buy it.
2. Create a unique theme; the theme park’s architecture, supporting rides, landscapes, road signage systems, performances, events, clothing, merchandise, etc. are all related to the theme. Take Disneyland as an example. The cartoon story of the theme park, by creating a dreamy fairy tale kingdom, allows visitors to “dream come true” space. The paradise building in the background creates a cartoon story. Many staff members play cartoon characters, and the happy, warm, confident and optimistic atmosphere makes every customer feel like they are in a fairy tale world.
3. Timely innovation; the positive significance of grasping the dynamic needs of tourists lies in grasping the key points of innovation and development such as tourists’ satisfaction, value evaluation factors and timely correction of deviations. Theme parks should analyze the relevant information, grasp the dynamic changes of tourists’ needs, create innovative products, update facilities and amusement equipment. According to statistics, there are three-quarters of repeat customers in Tokyo Disneyland, which means that theme parks can extend their life cycle as much as possible with innovative products and services, depending on the needs of the target market.
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