Naughty Children’s Playground is an entertainment venue, accompanied by the best years of children’s childhood. Parents also support the concept of fun and entertainment, so many investors are now paying attention to this market, and then for the naughty children’s playground for operators, how can we keep the business forever? Let’s talk about it.
Naughty Castle Park is generally divided into several stages: the beginning of the park opening, the bottleneck period and the continuous development period. Then, for these three phases, there are different business strategies. The following is a detailed introduction. Before the opening stage of Naughty Castle Park, we must do relevant publicity and promotion work to ensure the hot spots during the opening period and establish a good first impression. As long as we have made a good start during the opening period, the later development will be relatively simple. Secondly, we need to develop a long-term development plan, and all aspects are fully prepared, such as: staff training, reasonable matching of internal entertainment facilities, safety hazard investigation and maintenance, naughty castle propaganda layout, planning activities, etc.
As the saying goes, this is the bottleneck period. During this period, as the children’s novelty towards this place was reduced, most of the rides became greasy, resulting in no strong second consumption. This is also the most troublesome for many of our investors. Because no matter how we promote it, it will not improve. Then what should we do?
In the design of early childhood playgrounds, interactive projection technology was introduced, and children’s interests can be driven by the constant changes and additions of post-projection games. Interactive mini-games can also make kids happy and play games for long periods of time without interest. Expand the surrounding industries, open up the customer demand chain, and form a complete consumer industry chain. In other words, we often say that we are a different industry or peer. Introduce new rides and increase playability. Activity promotion, guiding more children or parents to play in the card filling mode, increasing the viscosity of secondary consumption.
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