With the development of the current network, the era of big data. The Internet + era has penetrated into all aspects of our lives. The entertainment industry, as a big industry of the service industry, the influence of the Internet cannot be ignored. The Internet industry is characterized by all the work. And user behavior can be quantified, these features can help users solve problems, but also bring us a real commercial promotion.
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Data, it is a measure that better reflects the operation of our amusement parks, helps our operators understand members, understands our operations, and helps us develop a sales market optimization strategy. Data analysis results guide our operation methods and find the operation direction (content operation, event operation, channel operation, members). In the era of big data, my operators should also have different data sensitivity and logic capabilities. It should be based on the understanding of business processes. As far as possible for the listed items, doing such work can be based on the user’s behavior data path to do the funnel model, the path split is more detailed, this mode is more effective. Loop data analysis, as the name suggests, refers to the operation interval data Report the time for further analysis. The start cycle of the project can be 1 day, if it is 7 days later or even longer.
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In addition to doing each key link conversion data analysis, business basic data can be drawn in an Excel spreadsheet according to the timeline, in order to make the online view of the horizontal trend axis of each path, make a bar chart with the time vertical axis, see each The conversion rate of a path. In fact, the data itself does not directly help to improve the heat of the ride. The data is basically a measure. In order to really play the role of data, you must have a deep understanding of the business personnel.
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Who knows that all the data is operated by people in the park project. Based on the improvement of the data, the data needs to prove the value of the project, and use the data to promote the amusement equipment, marketing activities, channels and optimize the iteration to do their work.
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